The Academy (accessible with Expo PLUS+ Ticket)
Deep learning + new connections
Finding the time for professional development can be hard if you're a busy entrepreneur. Enter the Academy at the Small Business Calgary Expo, and over the course of one day you'll learn tangible tips you can apply to your business the very next day.
All the sessions have been hand-selected to cover topics relevant to your business, right now. Here's what you need to know:
To access these workshops, you must purchase an Expo PLUS+ ticket.
There will be 6 learning sessions happening throughout the day you can choose from, plus you get lunch.
These sessions are all about giving you tangible takeaways from subject-matter experts you can action in your business the very next day.
Session topics include digital marketing, PR, business valuation, raising capital, leadership, and building your digital design toolbox.
Note: Session topics and schedule are subject to change!
|Main Stage||Academy – Room 1||Academy – Room 2||Digital Tools Stage|
|10:15 am – 11:00 am||When the boss is away, the mice will play
||The 5 W's of Business Valuation
|11:00 – 11:30 am||
11:00 am: Presentation
11:15 am: Presentation
|11:30 am – 12:30 pm||Keynote: Kristen Wood, Founder and CEO of THE TEN SPOT|
|12:30 pm – 1:30 pm||Lunch break for Expo PLUS+ ticket holders||
12:30 pm: Presentation
12:45 pm: Presentation
1:00 pm: Presentation
1:15 pm: Presentation
1:30 pm: Presentation
1:45 pm: Presentation
2:00 pm: Presentation
2:15 pm: Presentation
2:30 pm: Presentation
|1:30 pm – 2:30 pm||The marketing you want VS the marketing you need
||Raising capital in the private market
|2:30 pm – 3:30 pm||Keynote: Justine Barber, Co-founder of Poppy Barley|
|3:30 pm – 4:30 pm||Building your digital design toolbox||PR on a shoestring budget|
|4:30 pm – 5:00 pm||30 minutes of power networking before Expo closes|
HOSTED BY Rich Grof from Stoke Growth
Learn how to effectively manage each employee to eliminate stress on both you and your team. Learn tips to use your employees to increase your bottom line profits. Eliminate the worry on both yourself and your employees with tips on how to ensure employees are set up for success.
How to avoid the “#1 BIG Mistake” in managing people that could take you two years to recover and could cost you $10,000 or more!
How leading and training employees effect the bottom line of your company.
What you need to focus on to hire and raise up great team members.
Hosted by Dave Laycraft from Catalyst
When speaking with business owners, we find many say they have thought about having their business valued professionally, but never pursued it. The reasons vary, but generally it comes down to not understanding what a valuation is, and how it can help them make informed decisions about their businesses future. Join Dave Laycraft, Partner with Catalyst’s Corporate Advisory Services and Chartered Business Valuator to learn:
- What a business valuation is,
- Who performs it,
- When you should consider having your business valued,
- Why you might want to have it valued, and once you decide to,
- Where you go from there.
Hosted by Kevin Wilhem from POD Marketing
This 45-minute presentation will discuss the vast differences between the strategies necessary to generate customers for today versus building a strong foundation of branding for tomorrow. Every company has varying objectives and POD will dive into building strategies to achieve yours. Digital, traditional, and social media marketing will be reviewed with tangible takeaways on how to grow your business utilizing various initiatives.
You'll learn how to:
- Be proactive rather than reactive with your marketing.
- Create a long-term marketing strategy that incorporates digital, traditional, and social media.
- Measure your marketing ROI.
Hosted by Neil Hutton from McLeod Law
As a private company one of your top concerns is capital and how to raise it to take your enterprise to the next step. In this session McLeod Law will share how to raise capital in the private market and meet the requirements for compliance with securities regulations and understand the advantages of using prospectus exemptions.
You will learn how to:
- Recognize qualified investors.
- Disclose your investment opportunity fairly.
- Navigate the regulatory system.
- Avoid problems with the Alberta Securities Commission.
Hosted by Philip Flegel from Bow Valley College
Full description and takeaways to come!
Hosted by Kathryn Kolaczek from Alchemy Communications
Being the city's best-kept secret doesn't help your business grow. Want to expand your influence and gain more customers? Try public relations!
PR is the one element many small businesses don’t consider, especially when they are just getting started. This session is perfect for a small business who would like to try public relations as a marketing strategy.
- What kinds of PR campaigns others have run on a shoestring budget.
- How to 10x your exposure and brand awareness.
- Tips for building relationships with the media and capitalizing on opportunities.
- How to cultivate credibility through trusted intermediaries.