KPMG People's Choice Award
The name comes from our first product line - Dwarf Stars (Originals) - coated chickpeas that look like little space rocks. Instead of trying to make them look "perfect", we researched some astrology and found Dwarf Stars - stars that don't look or shine as bright as other stars, but are still stars. It just so happens that Dwarf Stars can be incredibly powerful when pairs of them coalesce (or come together) - they are expected to create a supernova or large stellar explosion. The metaphor extended beyond our long-time friendship, beautifully conveying the brand messaging we wanted to be at the forefront of our new endeavour - no matter what the outside looks like, what truly matters is on the inside.
Dwarf Stars provide delicious treats that are as good for you on the inside as they are in taste. Made from minimal, natural and nutritious ingredients, they contain no chemicals, no preservatives, or any high-allergen foods. They also offer a sugar-free line that tastes incredible and is optimal for those who are diabetic, following a ketogenic diet or are looking to lower their sugar intake. All of their products are peanut-free, tree nut free, dairy-free, gluten-free, soy-free, vegan and made locally in Calgary.
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